Fibretrace offers patented technology that allows fashion brands to trace textiles throughout every stage of production. This is becoming increaasingly necessary as global regulations crack down on irresponsibly sourced materials. The company was struggling under a growing competitive landscape which although offered an inferior replicated technology, did offer a superior online experience. To remedy this, we built them a new website that re-established Fibretrace as the industry leader and succesfully communicated the complex offering with the use of a variety of storytelling devices including animation, diagrams and interactive elements.